PetSmart and Stranger Things team up for exclusive dog accessories
Pet retailer PetSmart is now offering pet owners an outlet to express their fandom with the exclusive new collection of dog toys, accessories and apparel from the hit Netflix show Stranger Things.
PetSmart’s first-ever collaboration with Stranger Things is now available on PetSmart.com and rolling out to stores nationwide. The collaboration comes at the perfect time, as Stranger Things Season 4 Volume 1 will premiere on Netflix on May 27, 2022, followed by Volume 2 on July 1, 2022.
Collection of plush toys, logo t-shirts and more follows PetSmart’s exclusive partnership with Nom Nom, a premium dog food company. PetSmart isn’t the first retailer to sign an exclusive collaboration with a hit Netflix show. Last October, Walmart launched a clothing line from the South Korean Drama Series Squid Game before Halloween.
“Stranger Things is a worldwide phenomenon and the team at PetSmart is beyond thrilled to partner with Netflix to bring the fun, mystery and suspense to life for our four-legged friends through this collection,” said Kristin Shane, senior vice president of merchandising. for PetSmart. “We know pet parents love to include their furry family members in all aspects of their lives, including their favorite bingeable shows, and this collection does just that.”