Luxury dog accessories sector targets new markets and products after record sales
Based in Edinburgh Stocky and Dee, which has seen a 50% increase in revenue, was founded by husband and wife duo Chris and Mairi Robb. He has set a target for further revenue growth of 50% in the coming year.
It is now estimated that the company’s products are worn by more than 10,000 dogs worldwide.
Mairi Robb said: “Despite a challenging environment for many businesses, we have been able to demonstrate resilience and establish ourselves in an active market.
“We have continued to see the market grow with more people reaping the rewards that dogs can have on our lives. We’ve worked hard to design products that complement dogs and don’t take over, ensuring they’re both stylish and functional. We have many exciting plans ahead for next year.
Two new accessories will join the luxury product catalog with the latest addition to the “dog cushions” available for pre-order. Each product is handmade and made to order in the company’s Edinburgh studio using quality UK sourced yarns.
After establishing a presence in the United States, the brand is looking to expand into new international territories, such as China and Japan, both of which have large domestic dog populations, as well as growing its presence in big in 2022.
In addition to the boom in collars, the business saw strong demand for harnesses and “dog snoods”. He also got a listing with Anthropologie in six stores and online.