Designer accessories for dogs? Torannce Creator Julia Hemingway Says Yes

Here has Ragtrader, we love to bring a smile to your face.

And today’s smile comes in the form of Pooch & Hound branded dog accessories.

The label was created during COVID-19 to fill a gap in the market for high quality pet accessories.

The launch of the label comes at an opportune time, with 40% of Australian households now owning a dog – many of whom have been fostered into families during lockdown.

Additionally, market researcher Million Insights expects the global dog apparel and accessories market to reach US$16.61 billion by 2028, growing at a compound annual growth rate (CAGR) of 6.9% from 2021 to 2028.

The designer of womenswear brand Torannce, Julia Hemingway leads the brand’s creative direction.

“The pet industry is a growing space, especially post-COVID,” Hemingway said.

“However, we found that there was a gap in the market for a pet tag with a premium look and feel.

“Essentially, we wanted to create a high-end fashion brand for your fur baby,” she said.

Pooch & Hound’s debut collection centers on hand-painted prints, with floral, abstract, plaid and leopard prints on bandanas, bow ties, leashes, collars and trash bags in the debut collection.

Each piece in the collection is created from a linen and cotton blend and is finished with matte gold and silver hardware.

And there are already plans in the works for the second collection.

Pooch & Hound said its second collection will feature an expanded product line and will include cable knit sweaters and dog coats in matching prints.

Additionally, Pooch & Hound is set to collaborate with sister label Torannce to create matching prints so customers can match their puppies.

Pooch & Hound’s SS21/22 collection is available online now and sells for between $15 and $30.

Naturally, we had to upload all of the photos of the dogs, so take the opportunity to scroll through them in the gallery above.

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